Building greater awareness amongst Canadians about the urgent need to advance our kid’s wellbeing and ways they can help;

Researching evidence-based policy solutions around children’s issues including: child poverty, health care, education, obesity, food insecurity, discrimination and bullying;


Educating and empowering children and youth, equipping them with skills and competencies, and offering them opportunities to be leaders today and in the future;

Mobilizing key influencers in government, corporations and frontline agencies to take action.